Vuori merges technical clothing with a west coast vibe that looks and fits great. Founder Joe Kudla didn't have to look far for inspiration. Located in the aspirational beach community of Encinitas, CA, Vuori is a natural extension of its environment where active, conscious and creative people inspire us every day.

Vuori means mountain, but to us, it represents the view from the summit-clear, expansive, awe-inspiring. And similar to heroic mountaineers, who push through tremendous adversity to fulfil their vision, Vuori aims to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose...while having a lot of fun along the way.


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