We began with the idea of making the ideal pair of jeans.
On one level, it’s about the creative freedom that comes from taking our time. It’s led to our impossible-to-mass-manufacture back pockets, hidden blue stitch details, selvage highlights, and all the other extras that make our jeans ours. On another level, it means being super intentional about designing things to get more beautiful over time. A favorite example is the specific shade and tinted weft of our Original Denim; it turns into a buttery shade of vintage blue as the starch and indigo wear away over weeks, months, years.